I have been a copywriter and creative strategist for 9 years. I currently live in São Paulo and divide my time between books, cats, and studying analogue photography.

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I love telling stories. That’s why I wrote A Menina que Libertou o Pássaro (The Girl Who Freed the Bird), published by Editora Pandorga in Brazil. I bring this storytelling mindset to brands, helping them connect with their audiences through UX-driven strategies, psychological triggers, and narratives that deliver real results.